New branding: UR Medicine Pulls Clinical Services Together

You can watch several of the new UR Medicine commercialsclicking hereIn an effort to bring clarity, consistency, and visibility to its growing network of health care providers, the University of Rochester is introducing a new brand within the Greater Rochester region.UR Medicine“But consumer research shows area residents considered URMC a place’ rather than a network delivering care in dozens of locations throughout the region,” says Karl Withers, chief marketing officer. “UR MedicineThe distinctiveUR Medicine